Shipping product is hard. Kickstarting hardware products is hard. Scott talks to Palo Alto Innovation's Alex Tramiel whose team is shipping the Sandman Doppler Alarm Clock. How does a new product go from concept to your nightstand? What's inside a smart alarm clock like the Sandman Doppler? How does one make a decision like USB-C or not, when a product has a multi-year development cycle? All this and more, this week on Hanselminutes!